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- In Search of Excellence: review
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- In Search of Excellence is a book dealing with many different
- principles of economics and what makes big business' excellent. The
- first idea that Peters discusses is his chart of the McKinsey 7-S
- Framework. The graph is very simple but the ideas are fairly complex. In
- their research, they found that their philosophies were too hard to
- explain and easily forgettable. They made this Framework to deal with
- strategy, structure, style, systems, staff (people), skills, and shared
- values (culture). This has 7 S's (easy to remember) and a graphical
- representation to visualize. This shows the businessman that the
- intractable, irrational, intuitive, and informal organization can be
- managed. For example, anyone assuming that a new manager of a Taco Bell
- will perform exactly as the old manager did is ridiculous. The
- organization of workers must adjust and adapt to the new manager's way
- of business.
- Another more main topic of the novel is the Eight Basic Principles.
- Their research had shown that the excellent companies had been based on
- the basics. The companies had to try to keep things simple. Sometimes,
- to a big business, it might seem logical that business should be run
- more complex the larger it is. From their research, this is usually not
- true. The first pricnciple is a bias for action. This is basically
- saying "Stop talking and do something about it." When Taco Bell has a
- rush of customers and their supplies for making food are low, they
- (usually) don't say "You know what, I have no more cheese" or "Could
- someone get me some more cheese?" They take action and get the cheese,
- make it if necessary, and get the problem solved as quickly as possible.
- The second Principle they deal with is to be close to the customer.
- This means good service and listening to what the customer has to say.
- If the producer, Taco Bell, is not in touch with what the customer wants
- to eat, then the business will most likely fail. Although it also refers
- to customer satisfaction; quality food made right and curteous service:
- "Have a nice day and enjoy your meal!"
- The third principle is autonomy and entrepreneurship. This is the
- innovation principle. 3M is known for innovation and they welcome the
- changing and rearranging of old and new products. For example, my dad
- took 3M's basic arthroscopy pump and redesigned it into an in flow-out
- flow cannula. This innovation on his part temporarilly set 3M back on
- its feet in that product line.
- The fourth basic principle is productivity through people. This deals
- with the indivdual as the best means for efficiency improvement rather
- than capital investment. If Taco Bell could put everyone in the area of
- work they most enjoyed (drive-thru, washer,...) then they could produce
- more food and maximize their utiles.
- The fifth basic principle is hands on, value driven. This is the
- standard setting and enforcing values in a company. This is keeping the
- "head honcho" in touch with the assembly line worker and projecting the
- company's original ideas, instead of an image of some suited businessman
- lurking in a big, dark office.
- The sixth and often obvious principle is to stick to the knitting. The
- basically says that if a company is in the food business, it should not
- branch off into the wood industry unless they have no where else to
- expand in the industry they are already in.
- The seventh basic principle is a simple form, lean staff. This means
- leaving few people up top to manage a company and keep the form of
- management simple.
- The eighth and final basic principle is simultaneous loose-tight
- properties. This is another value-based principle. This could be
- described as the ability for a worker of Taco Bell to do his/her job in
- his/her own way as they incorporate the company's values and
- philosophies into their work. These values demonstrate that they don't
- just work because they work, but rather because they just make sense.
- Peters does a great job of explaining and giving examples of these eight
- principles and shows us that we would be foolish to ignore these
- principles. Also, we could learn a new skill from the 7 S-Framework,
- which is what growth is really about: the ability to learn and teach.